Thanks to a referral I recently got to work on an fun project producing vector art for a short animation. It was an educational video for a pharmaceutical company on the subject of leadership. One would think it would be a little dry but it actually turned out to be quite entertaining! It was a collaborative process involving a small creative team of people.
Due to confidentiality I won’t be able to share all of the assets (there was quite a number) nor the final video but I can share several final images, the iterative process, and even some of the rejected ideas. A few ideas were shelved, either because they were a little too playful, or didn’t serve the final message as well as others. Not all ideas end up getting used but it’s all part of the process on getting to that final stage.